Would you buy a product if you could not read the description or understand what exactly was being sold? It’s likely you would not even understand how to place an order. Your coveted prospects in new lands shouldn’t have to face this, or they won’t become customers. However, taking the trouble to present your products in their native language will accomplish more than just selling goods – it helps you form a lasting bond that will bring repeat purchases for years to come. Communication is the key, and the only way to communicate in international markets is to have your catalogues translated. Translating into a variety of languages will grow your business rapidly and prove well worth the investment.